You have a few names you like and no clear way to choose between them. Re:name scores your options against what your business actually needs, so the right one stops being a gut call. It is a naming decision platform, not a random generator.
Begin with a free strategic naming assessment. Test a name you are considering.
You have narrowed it down, but each name has a champion and a doubter. One sounds premium but is hard to spell. One is clear but a little flat. One you love, though you are not sure why. So you keep circling, asking more people, and the decision drifts because it is being made on taste alone.
A name this important deserves better than a show of hands. It deserves a decision you can explain.
Re:name gives your shortlist something a group chat never can: a framework.
Each name is scored against the strategy and criteria you set, so the strongest option rises on merit, not on who spoke loudest.
Spelling traps, muddy meanings and obvious conflicts get flagged early, before they become an expensive problem.
You finish with a scored shortlist and the reasoning behind it, ready to explain to a partner, board or investor.
The guided process moves through clear stages. You start free, and continue when you are ready.
Begin with a free strategic naming assessment. Test a name you are considering and get a personalised read on how it performs. This is the opening stage of the process.
Check your Name Risk Score →Set the context, audience, positioning and the criteria your name will be judged against. This is what turns opinion into a considered decision.
Add the names you are weighing up. The process assesses each one against your criteria, side by side and on the same terms.
See how your candidates score, react to the results, and generate fresh directions within the same strategy if you need them.
Finish with a scored shortlist and a written rationale you can share, so the decision holds up under scrutiny.
Want a second opinion from a naming professional? You can add a human Expert Review before you commit.
Every candidate assessed against the criteria you set, so the front-runner is clear and the reasons are on the page.
A Decision Report that explains why the winner wins, ready to share with a co-founder, board or investor.
Preliminary checks that flag obvious clashes early, so you do not commit to a name that is already taken.
If none of your options are quite right, the process can generate new ones within the same strategy.
Founders sitting on a shortlist they cannot separate. Teams deadlocked between two strong contenders. Agencies and consultants who need to justify a naming recommendation to a client. If the name is going on a sign, a contract and a lifetime of invoices, the decision is worth making properly.
Re:name comes from a working naming and branding practice and was recognised with the 2026 Global Naming Top Award. The guided process puts the same structured method used on full client engagements into a tool you can run yourself.
Self-guided by default, with expert help available at every level.
The complete self-guided process, from strategic foundation to Decision Report. The full engagement is $1,495 + GST.
How it works →Add a naming professional to review your shortlist and pressure-test your front-runner.
See Expert Review →Prefer it done with you, end to end? Our team can run the whole naming project alongside you.
See Full Engagements →Save and return whenever you like. Nothing is lost if you step away mid-process.
Built to be filled in as a team around one screen, so everyone owns the final call.
Already done strategy or brand work? Upload it and the process builds on it.
Start with a free strategic naming assessment and see how your options really stack up.
Begin with a free strategic naming assessment.