Naming from a blank page is hard to do well. Re:name is a guided strategic process that takes you from a scatter of ideas to a shortlist you can defend. It is a naming decision platform, not a random generator.
Begin with a free strategic naming assessment. No card required to start.
Most founders do not run out of names. They run out of a way to judge them. You brainstorm a long list, ask a few friends, second-guess the shortlist, and eventually pick the one that feels least wrong. A free generator makes this worse, not better, because it hands you hundreds more options with no view on which one is right for your business.
The hard part was never generating options. It is deciding, with confidence, and being able to explain why.
Where a generator stops, Re:name is just getting started.
A generator gives you options and walks away. Re:name gives you a framework, so every name is judged against what your business actually needs.
It starts with your context, audience and positioning, not with random word-blending. The strategy is what makes the names relevant.
You finish with a scored shortlist and the reasoning behind it, so you can explain the choice to a partner, board or investor.
The guided process moves through clear stages. You start free, and continue when you are ready.
Begin with a free strategic naming assessment. Answer a few focused questions and get a personalised read on what your name needs to do. This is the opening stage of the process.
Set the context, audience, positioning and the criteria your name will be judged against. This is the thinking a good agency does before it writes a single name.
Explore distinct directions the name could take, so you are choosing between considered strategies rather than random words.
Generate and react to names within each territory. Refine, react and narrow, with preliminary conflict signals flagged as you go.
Finish with a scored shortlist and a written rationale you can share, so the decision holds up under scrutiny.
Want a second opinion from a naming professional? You can add a human Expert Review once you have your shortlist.
A tight set of names that fit your strategy, each one scored against the criteria you set, so the front-runners are obvious.
A Decision Report that explains why each name works, ready to share with a co-founder, board or investor.
Preliminary checks that flag obvious clashes early, so you do not fall in love with a name that is already taken.
Your work is saved as you go. Step away, bring in your team, and pick up exactly where you left off.
Founders naming a new venture. Small teams launching a product or spin-off. Agencies and consultants who want a structured process to run with clients. If the name is going on a sign, a contract and a lifetime of invoices, it is worth more than a lucky guess from a generator.
Re:name comes from a working naming and branding practice and was recognised with the 2026 Global Naming Top Award. The guided process puts the same structured method used on full client engagements into a tool you can run yourself.
Self-guided by default, with expert help available at every level.
The complete self-guided process, from strategic foundation to Decision Report. The full engagement is $1,495 + GST.
How it works →Add a naming professional to review your shortlist and pressure-test your front-runner.
See Expert Review →Prefer it done with you, end to end? Our team can run the whole naming project alongside you.
See Full Engagements →Save and return whenever you like. Nothing is lost if you step away mid-process.
Built to be filled in together around one screen, like a facilitated workshop.
Already done strategy or brand work? Upload it and the process builds on it.
Start with a free strategic naming assessment and see what your name really needs to do.
Begin with a free strategic naming assessment.